Pushing thru the market square
So many mothers sighing
News had just come over,
We had five years left to cry in
– David Bowie
Between traveling the last 4 weeks and AT&T being the worst home internet service ever (and thankfully now kicked to the curb in favor of semi-local Grande Communications), posts lately have been sporadic. I also missed my anniversary post (5 years and counting).
I went back and looked at old site stats but I don’t think they are all that meaningful since around 18 months ago I switched to Google Analytics from the raw stats tracker my host provided. The difference between the two leads me to believe the host stats application is far more optimistic and doesn’t remove robots (automated index scripts like those search engines use) and other noise traffic very well. So I can only compare to last year with like over like numbers.
Some August Traffic Numbers (% number is year over year growth)
7,751 Vistors (+34.15%)
3,554 Unique Vistors (+31.87%)
Not bad. Some of this growth seems tied to the housing marketing come back from the depths.
Pageviews 19,047 (-42.27%)
Average Time on Site down 6.34%
Pageviews are down due to changes in how the site is structured. More articles on the landing page equal less clicking through the archives. The lesson here is if you want to game pageviews (say for advertising reasons), put fewer articles on the landing page and have more intra-site linking. Average time is down only slightly compared to page views (again more articles per page).
Nothing surprising here, except that Android is perhaps so low given the overall market gains. Site readership skews to home browsers, which have a higher mac penetration, and design minded sites always have a higher mac / windows ratio than market average.
I know some readers would prefer that I block all Californians from visiting the site to discourage them from relocating here. Doesn’t look like we have to worry about a deluge from North Dakota (most of the midwest was very small numbers).
While the year over year growth looks ok I feel the site and the readership levels in general is rather stagnate. I know I’ve made that comment in the past. The remedy is still the same: regular, original content.